The partnership will increase awareness by displaying fire safety videos on fuel pumps and TV screens inside the store.
Maverik – Adventure’s First Stop and the Bureau of Land Management (BLM) Nevada have partnered to focus on regional fire prevention awareness, with assistance from the Nevada Department of Forestry, U.S. Forest Service – Humboldt-Toiyabe National Forest Service, and the of Reno fire. The organizations gathered at Maverik in Reno, Nevada to launch the partnership between Maverik and the BLM.
Attending the meeting were BLM Nevada State Director Jon Raby, BLM Nevada State Fire Management Officer Paul Petersen, Reno Fire Chief Dave Cochran, State Kacey KC and Maverik President and Chief Adventure Guide Chuck Maggelet.
Coinciding with Wildfire Awareness Month, the partnership is rolling out a “Spark Safety, Not Wildfires” message at nearly 400 Maverik locations in 12 western states. The campaign’s goal is to provide simple yet effective tools for public land users, which they will see when they stop to fuel up for the next adventure. Creative videos will be shown on Maverik’s fuel pumps and TV screens inside the store as well as various social media channels.
Those who purchase a bundle of firewood will also receive a set of campfire safety tips included. Over the next three years, the “Spark Safety, Not Wildfires” partnership will focus on the most common human-caused wildfires and how to prevent them, with the overall goal of reducing these costly disasters.
Maverik has more than 390 locations and operates in 12 western states, making it the largest independent fuel distributor in Intermountain West. Locations include Arizona, California, Colorado, Idaho, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington, and Wyoming.