B Corporation announced that Easydry was the first global brand in its category to receive B-Corp certification. Easydry, the entrepreneurial disposable eco-towel company, has also achieved a top tier certification score in its home market of Ireland. With a score of 98.7 (significantly higher than the candidate average of 50.9 and the qualifying score of 80), Easydry now has the second highest B Corp score in Ireland and is the only company in the world in its class.
Easydry eco-friendly towels are available worldwide, including the UK – serving leading brands in the professional hair salon and beauty industry – and supporting hotels and the hospitality industry in their quest to to improve their carbon footprint. Now their towels are also available for personal use and even for pets. As more and more industries and individuals turn to these super absorbent, fully biodegradable, 100% compostable in 12 week natural wood fiber towels, a movement – that is set to change the way we dry forever – is taking hold. the extent.
LOWER CARBON FOOTPRINT THAN TRADITIONAL TOWELS
The carbon footprint of the materials that go into creating and caring for traditional towels far exceeds that of Easydry’s 100% biodegradable and compostable towels. Easydry towels are two to three times more absorbent than cotton towels and can absorb up to 10 times their weight in moisture. Easydry commissioned an independent ‘life cycle analysis’ to compare its eco-friendly disposable towels with cotton ones. The report includes a comparison of water use and toxic chemicals, carbon emissions, and land use that would otherwise be suitable for cultivation.
The main results of the life cycle analysis include:
● Easydry fiber production uses 10 to 20 times less water than cotton production
● Easydry uses approximately 42 gallons of water to produce 1 lb of fiber, compared to between 1,850 and 7,660 gallons of water required per 1 lb of cotton fiber for traditional towels
● No scientific evidence exists to support the belief that cotton is environmentally superior to industrially produced cellulose fibers
● Cotton has one of the greatest environmental impacts of any agricultural product when processed (WWF)
● Modern man-made cellulose fibers have clear potential in reducing environmental impacts on cotton and petrochemical synthetic fibers (University of Utrecht)
THE B CORPORATION CERTIFICATION PROCESS FOR EASYDRY
The B Corporation certification assessment required testing Easydry on its social and environmental performance and the company’s ability to be fully transparent on factors ranging from social benefits and charitable donations to chain practices. supply and input materials. B Corporation companies have proven to exhibit the highest standards of social and environmental performance, transparency and accountability.
The summary of the Easydry B Corporation report concludes: “Easydry has now established itself as the pioneer of disposable towels and the benchmark for durable products in the hairdressing, barbering and beauty industry. Having achieved FSC Chain of Custody certification for the entire supply chain and the trio of OK Compost Industrial, OK Compost Home and Seedling certificates, Easydry continues to push the barriers of sustainability around the world.
PUT GOAL BEFORE PROFIT
From the start, Easydry was a company designed around its mission to be sustainable. The brainchild of Founder and CEO Anne Butterly, Easydry’s journey to achieve ultimate green certification began nearly 20 years ago. Anne Butterly’s vision was to subvert the eco-friendly credentials of ‘disposable’ – showing how a sustainably produced, non-washable pad could outperform traditional pads.
Anne Butterly, Founder and CEO of Easydry, said: “We are the first and only disposable pad company in the world to achieve this prestigious B Corporation certification. It’s a fantastic validation of everything we’ve strived for over the past two decades. B Corp is a rigorous process and I am so proud that we have not only performed so well in the Environment score with 40.8 but also in the Workplace score with 21.8. Easydry is all about the planet – but also about our people, without whom we could not have achieved B Corp status.
Notes to Editors
• Vytal is the parent company that includes the Easydry product line
• Vytal has won 15 major commercial or ecological awards for Easydry:
• Green Technology of the Year 2021, Green Awards
• WE Empower UN SDG Challenge 2019: Anne Butterly, Founder and CEO of Easydry, was shortlisted for the WE Empower UN SDG Challenge 2019 – 1 of 5 Western European women shortlisted
• EY Winning Women 2019: Easydry founder and CEO Anne Butterly has won a place in the Ernst & Young Winning Women program, a program designed to help a select group of female founders accelerate their growth rapidly
• 2017 Best B2B E-Commerce Website, IAA Net Visionary Awards
• 2015 Sustainable Water Achievement Award, Green Awards
• Green Entrepreneur of the Year 2015, Green Awards
• 2013 Global Business of the Year, LCEB 20 Years Anniversary Platinum Awards
• 2013 Woman in Business, LCEB 20 Years Anniversary Platinum Awards
• 2011 Eco-Business Award – Large Aboriginal Business, Chambers Ireland CSR Awards
• Green Entrepreneur of the Year 2011, Green Awards
• 2011 Businesswoman of the Year, Louth County Enterprise Board Awards
• 2010 Export Award, National Enterprise Awards
• 2010 Green-Tech Business of the Year, Irish Times Innovation Awards
• 2010 Entrepreneur of the Year, Australian Hair Expo Awards
• 2010 Exporter of the Year, Louth County Enterprise Board Awards
• 2009 Innovation of the Year, HJ British Hairdressing Business Awards
• 2009 Best Renewable and Environmental Company, Louth County Enterprise Board Awards
• Easydry’s global expansion is supported by Enterprise Ireland, Ireland’s trade and innovation agency
• Life Cycle Assessment (LCA) is a method used to assess the environmental impact of a product throughout its life cycle encompassing the extraction and processing of raw materials, manufacturing, distribution, use, recycling and final disposal.
• Easydry joins the B Corp community of more than 4,000 companies around the world. The B Corp community in the UK has over 500 companies and only 10 in Ireland.
• Find out more about Easydry here https://www.easydry.com
• Learn more about Easydry’s B Corporation certification here https://www.bcorporation.net/en-us/find-ab-corp/company/eas…
• Learn more about B Corporation here https://www.bcorporation.net/en-us/certification