In early January, NFT will launch a new category with IGK Color, the next generation of permanent at-home hair dye designed to provide consumers with an easy way to achieve professional-quality results at home, with stylist-approved shades.
As part of the strategy to introduce the new colors to the world, IGK has developed an online treasure hunt where 25 lucky winners will receive an exclusive and one-of-a-kind IGK NFT.
The NFT Treasure Hunt is designed to be a fun experience that anyone can understand and enjoy, whether you are a metaverse enthusiast or new to the NFT scene. With the launch, IGK hopes to exhibit more art and awareness on a wider platform, while also providing individuals with something useful to take away.
“Just as hair color is artistic, unique, fun and sometimes unexpected, so are NFTs,” said Daniel Langer, President of LBP Prestige Hair Group. “For the launch of IGK Color, it felt natural to create a digital scavenger hunt with colors as clues that lead to a one-of-a-kind prize.”
There are currently hints posted on social media and the web that hint at the names of playful shades. Consumers who discover a clue will be directed to a microsite to learn more about the new color range and are encouraged to enter an email to unlock special rewards. For the lucky few who win an exclusive IGK NFT, the winners will also receive an IGK at-home coloring kit in the shade of their choice, a set of basic IGK care products and a personal color / style consultation with an IGK advisor. in line.
Participants who participate in the raffle will receive a 15% discount on their first home coloring kit on IGKHair.com, valid until January 31. The promotion will run until January 2.