Category Spotlight: Allergen-Free Foods and Beverages


04/21/2022 at 4:45 p.m.



In this episode of Category Closeup, NOSH Editor-in-Chief Carol Ortenberg meets with a panel of CPG founders, executives and experts to examine food and beverage trends in the allergen-free (or without allergens).

Once relegated to a small section of the grocery store, allergen-free options are now popping up in nearly every category. In this episode, panelists will discuss this development and how it has led to more options for shoppers, but also more risks for genuine allergy sufferers. The panel will also discuss how brands can connect with shoppers looking for allergen-friendly products – from working with influencers and registered dietitians to creating content – ​​as well as the impact of past changes. supply chain and retail on the category.

Panelists for this episode include:

Steven Singer, Founder and CEO, Fody Food: Formerly co-founder and CEO of gluten-free brand Glutino, which was acquired by Boulder Brands in a $66 million deal in 2011, Steven now runs Fody Food, a new brand of condiments. , sauces and snacks aimed at consumers looking for low-FODMAP or easier-to-digest products.

Jenna Gorham, Founder, The RD Link: A registered dietitian, Jenna’s latest venture is The RD Link, a platform to connect dietitians to health and wellness brands. Jenna and The RD Link have worked with household brands such as Catalina Crunch, Simple Mills, Egglife Foods, Forager Project, Vital Proteins, Seven Sundays and more.

Allie Oliver, Retail Sales Manager, RodeoCPG: A 14-year veteran in the health food industry, Allie is now Retail Sales Manager for RodeoCPG, where she works to help brands find new retail locations. Prior to joining Rodeo, Allie was an Account Manager for UNFI, focusing on co-ops and specialty stores in the North East. She also spent nine years at Whole Foods Market, including working on the North Atlantic regional grocery team.

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