Boulder-Based Meati Creates Superfood Protein Category

BOULDER, Colo., March 21, 2022 (GLOBE NEWSWIRE) — Meatthe start-up creating a new category of whole cut whole meat alternatives, is launching its first national consumer offerings today at 12:00 p.m. EST: the Classic cutlet with meat and Crispy cutlet with meat – with meat steak fillet available later this spring. All cuts are made with meat mycelium, a superfood protein similar to the root structure of mushrooms, providing exceptional nutritional benefits in a low-calorie whole food.

Meati’s official market debut marks the biggest milestone yet in the company’s mission to provide scalable, high-quality, minimally processed nutrition while using a fraction of the ingredients, water and fat. land used in other animal-free meats. Meati’s national debut follows the startup’s successful pre-order launch in February, which saw 1,116 Meati cutlets sold in the first hour and the entire pre-order inventory sold out in less than 24 time.

“We know that Meati has the potential to diversify the protein category with whole-food alternatives that deliver high-quality nutrition and have broad support, as evidenced by the early excitement around our pre-order offer. “said Tyler Huggins, CEO and co-founder. by Meati. “Today’s national debut has taken years to prepare, and we can’t wait for people back home to try Meati and feel the difference our whole, whole food diet offers.”

Today’s direct-to-consumer availability builds on Meati’s appearance on Colorado restaurant menus SALT Bistro and bird callas the company strives to achieve its goal of being the US market leader in animal-free meat by 2025. To grow rapidly and drive accessibility to its nutritious products, Meati will expand its reach this year through national and local retail and foodservice partnerships. .

“It’s such an exciting time of growth here at Meati as we officially enter the market and develop groundbreaking launch plans with key business partners across all channels,” said Scott Tassani, President of Meati. “We look forward to what lies ahead in near-term collaborations as we test our offerings and aim to expand into new markets later this year.”

Alongside today’s national debut, Meati has tapped David Chang, chef and founder of Momofuku and Majordomo Media, to serve as a Meati Ambassador to partner with the brand on a host of projects ranging from consumer education on product collaborations. The partnership will begin with education through digestible short-form content on Meati-owned channels.

“I’ve been closely following plant-based innovations for years and can say without hesitation that the food Meati offers is second to none in terms of ingredients, texture and taste,” Chang said. “I’m thrilled to be part of the team and the mission and want to bring the power of Meati to life as people prepare it in their home kitchens.”

Meati’s educational content featuring chef David Chang includes bite-sized cooking tutorials and recipes for each cut, and is deployed on Meati’s social media and Meati.com. Starting today, consumers can officially place orders for Meati’s Classic Cutlets and Crispy Cutlets at Meati.com, with Meati’s Steak available later this spring. For more information, people can connect with Meati at instagram, Twitter, Facebook or at Meati.com.

About Meati
Meati is the healthiest way to feed people around the world. We believe everyone deserves delicious, nutrient-dense foods that provide complete protein while helping to protect and preserve our planet’s water, land and air. Harnessed from mycelium, a superfood protein similar to the root structure of mushrooms, Meati modernizes ancient natural processes to develop clean, sustainable nutrition that tastes good and feels good. Meati provides nutrition that consistently honors health, happiness, and the environment. Available at www.meati.com and soon available in retail stores and restaurants.

Press contacts

Taylor Hirz
Pray
714-943-5296
[email protected]

Christina Ra
Meat
310-795-8584
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/71b6dc26-6c21-4c43-8ae3-9daf7d0a17d1