Blueland raises $20 million for new category and retail expansion to eliminate more single-use plastic

NEW YORK, February 16, 2022 /PRNewswire/ — Blueland (www.blueland.com), the brand that reinvented everyday household cleaning products to eliminate single-use plastic packaging with its world-leading tablet-based refill system, has just announced a $20 million growth investment. The latest round will accelerate Blueland’s direct-to-consumer and retail growth, fueling its continued expansion into the cleaning category and new entry into personal care with exclusive, high-performance and sustainable alternatives to everyday products in dominated industries. by plastic packaging and harsh chemicals. .

Launched in 2019, the brand was the first to market in the unprecedented tablet format in a range of cleaning products that never promise single-use plastic. The company launched 15 products in its first two years of business and develops all of its products in-house, resulting in more than 40 patents and patents pending with worldwide protection.

Blueland’s revolutionary dry tablet format has presented consumers with an affordable solution that not only eliminates the need for single-use plastic packaging, but dramatically reduces shipping emissions and saves considerable storage space in homes and on store shelves, without sacrificing efficiency. And unlike other refill concepts that have emerged, Blueland does not use the plastic wrappers, plastic bags or soluble plastic wraps used in all conventional laundry pods and sheets and does not rely on deficient recycling systems. Blueland achieved over 400% growth in its second year of operation, with an 80% improvement in customer lifetime value through assortment and category expansion.

The new round of financing was led by Prelude Growth Partners, a company founded by women New Yorkgrowth capital firm focused on consumer brands and 95% funded by women. To date, the company has raised $35 million from top industry leaders and celebrities like Justin Timberlake, Adrian Grenier, Jennifer Fleiss (Rent the track), Nicolas Jammet (soft green), Nick Green (Thrive Market) and more.

“When we launched Blueland, we set out to change both consumer behavior and industry practices around plastic consumption and production,” said Sarah Paiji Yoo, co-founder and CEO of Blueland. “We’ve seen overwhelmingly positive reception as the first and leading brand to use zero single-use plastics in all of our cleaning products, and we’re excited to expand into additional categories and channels and reach more. of consumers to maximize our impact on the planet.”

As a certified B and climate-neutral company, the company is recognized for meeting the highest standards of social and environmental performance, transparency and accountability. It has sold over 10 million products, grown its customer base and community to over a million members, and will help divert over a billion plastic bottles from landfills and oceans.

“Blueland’s high-performance products, combined with its mission to eliminate single-use plastic, have garnered incredible consumer love in the cleaning category. The brand is one of the fastest growing in its field, with exceptional demand and extremely strong loyalty,” said Alicia Sontagco-founder and managing partner at Prelude Growth Partners, “We are thrilled to partner with Sarah and John as they continue to build Blueland into an iconic brand.”

With this new round of financing, Blueland will strengthen its investments in innovation, R&D and retail expansion. Plans to expand into new categories of cleaning and personal care products are already in place, with new offerings set to debut in 2022.

“At Blueland, we are focused on bold innovation that makes products sustainable for the planet and people. No shortcuts, no greenwashing,” says Blueland’s co-founder and COO. Jean Mascari“Our goal is to make switching to Blueland such an obvious, uncompromising, and enjoyable choice that in just a few short years, most American (and possibly the world’s) homes will look back and say, ‘Remember when we used to ship all that water and plastic? It made no sense! ‘”

About Blueland

Blueland is reinventing conventional cleaning and personal care products to eliminate single-use plastic packaging and provide consumers with better, more sustainable options. With 40 patents and patents pending, our innovative products have helped divert over one billion single-use plastic bottles from landfills and oceans. All products are designed in tablet or powder form, to be mixed with household tap water or used directly, saving consumers money and space while helping to save the planet. The company was featured on the season 11 premiere of shark tank, securing investments by Kevin O’Learyand has been featured in leading media such as the New York TimesFast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more. To learn more about Blueland’s mission, visit the website at www.blueland.comor follow us on Instagram @blueland.

About Prelude Growth Partners

Prelude Growth Partners is a growth capital firm that backs brands designed for the new modern consumer. By partnering with founders and CEOs, Prelude Growth Partners offers deep category experience, value-added operational support and an extensive network to power the high-potential, fast-growing consumer brands of tomorrow. Prelude Growth Partners seeks to invest $10 million for $50 million in every business, across all branded consumer categories, including personal care, beauty, food and beverage, baby, pets, health and wellness, and other businesses of consumer products, services and technology. For more information about Prelude Growth Partners, please visit www.preludegrowth.com.

SOURCEBlueland