BAKERSFIELD, Calif. – This summer, Bako Sweet BB #: 207680 held a retail merchandising contest that ran from May 20 through July 4. bags of organic sweet potatoes and a Traeger Grill-themed trash can to promote sweet potato consumption during historically low sales months. As a result, stores that participated saw their sales increase significantly.
On average, participating stores saw a 35% increase in cases per store per week and a 127% increase in total tonnage. Retailers that used the Traeger bin saw a double increase in tonnage and an average 6.1% increase in sales compared to stores that did not use the bin.
Retail sales winners were rewarded by weighing percent tonnage growth and included:
- 1st place, Traeger grill – Store 438, Dean Yoshinaga, West Covina, CA
- 2nd Place, BBQ Tool Set – Store 255, Scott Goodman, Woodland Hills, CA
- 3rd Place, Custom BBQ Cutting Board – Store 231, Marc De Los Santos, Solana Beach, CA
The retail display winners were rewarded based on their effort/creativity and included:
- 1st place, Yeti Cooler – Store 203, Kevin Noguez, San Marcos, CA
- 2nd Place, $100 Amazon Gift Card – Store 257, Nick Mcardle, Monrovia, CA
- 3rd Place, $50 Amazon Gift Card – Store 254, Jose Garcia, Hemet, CA
All other posting contest entrants received a $25 Amazon gift card for entering.
“One of our goals this year was to increase sweet potato sales during the summer months,” said Chris Campion, Senior Sales Manager – Colton at Sprouts. “We have found this merchandising display extremely valuable in increasing sales and helping shoppers visualize the use of sweet potatoes on the grill.”
At each store, consumers were encouraged to participate in the brand’s Traeger grill online giveaway. This year’s winner, Michael Searle, was a client from San Marcos, California.
“We created this contest to show how effective presentation bins can be in increasing sales,” said Alexandra Rae Molumby, Marketing Manager at Bako Sweet. “We look forward to seeing sales increase in the summer months as retailers see the effectiveness of using merchandising displays to drive demand.”
To learn more about the brand’s product offerings and future retail merchandising opportunities, visit bakosweet.com or contact the sales team at [email protected] or 661-858-1075.
About Bako Sweet
For more than 75 years, Country Sweet Produce, grower-packer-shipper of the Bako Sweet consumer brand, has grown sweet potatoes in the richest soil in the country, in California’s southern San Joaquin Valley, also known as under the name “California’s Sweet Spot”. This land produces some of the tastiest sweet potatoes on the market. Over the years, Bako Sweet has perfected the growing and harvesting process to ensure the highest quality sweet potatoes of consistent size. Today, Bako Sweet is focused on providing the widest variety of value-added, conveniently packaged sweet potatoes, as well as bulk and specialty sweet potatoes. For more information on Bako Sweet, visit bakosweet.com.