BAKERSFIELD, Calif. – As outdoor adventure, swimming, road trips and grilling take center stage for shoppers this month, Bako Sweet is ramping up merchandising efforts amid a historically quiet season for the sweet potato category.
Bako Sweet has partnered with Southern California Sprouts Farmers Markets to pilot a grill-themed merchandising contest and is hosting a “Sweetest Giveaway” on social media. There, fans have the chance to win a year’s worth of free sweet potatoes and a Traeger Grill, all in an effort to entice shoppers to take sweet potatoes to the grill with them for a little extra sweetness and nutrition this summer.
The brand also continues to partner with retailers by geographically targeting social media and digital campaigns to help drive traffic to stores. Bako Sweet also provides recipe content for shoppers to show how easy and delicious it is to roast sweet potatoes. A full list of recipes can be found on the company’s website, including Grilled Sweet Potato Skewers, Grilled Sweet Potato Toast, and Grilled Chicken and Sweet Potato Packets.
“While most sweet potato brands relax their marketing efforts during the summer months, it’s very important for us to help our retail partners grow the category throughout the year,” said Alexandra. Rae Molumby, Marketing Director at Bako Sweet. “We want the produce department to be recognized as the ‘sweetest destination’ for shoppers, and having consistent, high-quality Bako Sweet products helps reinforce that message. »
“There is a huge opportunity to capitalize on sweet potatoes during the summer months when consumers are looking for grilling inspiration,” added Prescott Leyba, sales manager of Bako Sweet. “We are working diligently to help retailers increase sales and capitalize on the fact that shoppers want sweet potatoes all year round and not just during the fall and winter holiday months.”
Sweet potatoes have become more popular in the United States in recent years, with consumption increasing 50% since 2000 – from 4.2 pounds to 6.3 pounds per capita – according to Statista. Since sweet potatoes have increased levels of beta-carotene compared to other vegetables and are an excellent source of fiber, potassium and vitamins A and C, they lend themselves well as a healthy side dish throughout the year.
Later this summer, Bako Sweet will announce the winners of its retail merchandising contest and social media giveaway. The brand will also be transplanting organic and value-added sweet potatoes for the harvest, so be sure to follow the harvest updates on Instagram!
To learn more about the brand’s product offerings and future retail merchandising opportunities, visit bakosweet.com or contact the sales team at [email protected] or 661-858-1075.
About Bako Sweet®
For more than 75 years Country Sweet Produce, producer-packer-shipper of the consumer brand Bako Sweet®, grows sweet potatoes in the richest soil in the country, in California’s southern San Joaquin Valley, also known as “California’s Sweet Spot.” This land produces some of the tastiest sweet potatoes on the market. Over the years, Bako Sweet has perfected the growing and harvesting process to ensure the highest quality sweet potatoes of consistent size. Today, Bako Sweet is focused on providing the widest variety of value-added, conveniently packaged sweet potatoes, as well as bulk and specialty sweet potatoes. For more information on Bako Sweet, visit bakosweet.com.